<aside> 💡 Email Marketing - Art of delivering anticipated, personal and relevant messages to people who actually want to get them. Learn the best practices when it comes to setting up your email channel for success and ultimately adding extra 20-30% of revenue to your business.

This guide will primarily focus on using Klaviyo to set up emails for your B2C ecommerce store but strategies can also be applied to your SaaS or personal newsletter.

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👉 Last updated: 19th July 2022

Content:

1. 👨‍🏫 Account set up
2. 💻 How to grow your list
3. 🎯 Developing your email marketing strategy and mapping out customer lifecycle
4. ✈ Automated email sequences (flows)
5. 🎨 Designing emails
6. ✍ Writing emails
7. 💨 List segmentation
8. 🚚 Email deliverability
9. 📈 Analytics
10. 📑 Creating Your Own Swipe file
11. 📖 Buzzwords you'll hear me saying
12. 📚 Resources & further learning
13. 🎁 Bonus: Notion Campaign Calendar Template
14. 📣 Shoutouts

1. 👨‍🏫 Account set up

Setting up account should be easy.

I’ll just cover the basics and the checklist of what you need to have in order to have a fully set up, ready to go account.

1. Account is connected to Shopify
   1. If you are transfering from Mailchimp or other ESP, integrate it with Klaviyo and it will automatically transfer all your data
2. ‘Send from’ address is company’s email (not employee’s)